By Sutatip Yuthayotin
This e-book identifies institutional mechanisms that may be used to advertise client self belief in direct on-line revenues with companies (B2C e-commerce). It argues that improving the entry to justice in a multidimensional experience can probably supply a good technique of boosting buyer self assurance. It introduces a conceptual framework for a multidimensional method of entry to justice within the context of customer safeguard, describing a number of the moderate standards had to fulfill patron calls for in B2C e-commerce. The framework, which displays all crucial facets of shoppers’ expectancies once they have interaction in on-line transactions, presents a benchmark for the evaluate of varied buyer safety mechanisms. in line with an research of other mechanisms and utilizing the framework’s standards, the perform of personal ordering, which doesn't depend upon the production of principles of legislations yet really at the use of know-how as an answer, seems to be to provide a significant approach to improve entry to justice in B2C e-commerce. besides the fact that, although inner most ordering holds huge strength, definite weaknesses nonetheless must be eradicated. This e-book demonstrates how inner most ordering should be effectively applied with assistance from an middleman, a impartial 3rd celebration that performs an essential component within the collaborative activity of facilitating numerous facets of non-public ordering, therefore assisting to restrict the dangers of failure and making sure a fairer industry atmosphere. as a way to movement ahead, it argues that the country, with its wealth of fabric assets and incentive concepts, is the establishment most fitted to performing as an middleman in facilitating deepest ordering. This promising thought can increase client safeguard, so as to in flip develop purchaser confidence.
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Extra resources for Access to Justice in Transnational B2C E-Commerce: A Multidimensional Analysis of Consumer Protection Mechanisms
12 In virtual online transactions, it is clear that the physical face-to-face communication envisioned in traditional contract law does not exist. E-consumers may be at a greater risk of not having the same level of certainty and assurance as when they make ofﬂine purchases. Greater protection for consumers in B2C e-sales is necessary. See ibid. 13 See Tasker and Pakcyk, supra note 9, at 105. 14 See L. Lemay, Sams Teach Yourself Web Publishing with HTML and XHTML in 21 days 14–5 (2001). 15 In addition, a webpage can be overloaded with various information and designed interactive features such as animations, movies, and sounds, which are likely to divert or distract consumers’ attention.
At 19. 52 See ibid. See also T. Schultz, Does Online Dispute Resolution Need Governmental Intervention? The Case of Architectures of Control and Trust, 6 North Carolina Journal of Law and Technology 71, 76 (2004) and L. M. Ponte, Boosting Consumer Conﬁdence in E-Business: Recommendations for Establishing Fair and Effective Dispute Resolution Programs for B2C Online Transactions, 12 Albany Law Journal of Science and Technology 441, 442 (2002). pdf (visited January 12, 2012). 54 See Eurobarometer, supra note 1.
By doing so, they believe it would help mitigate the risk of buying low quality products because better known vendors are generally perceived, validly or not, by consumers to carry superior quality products. Such perception can be misguided because a vendor’s reputation does not necessarily translate to the quality of the products they carry. On the other hand, well-known vendors may lack the drive to improve the quality of their products because consumers cannot distinguish the products they carry on based on quality.
Access to Justice in Transnational B2C E-Commerce: A Multidimensional Analysis of Consumer Protection Mechanisms by Sutatip Yuthayotin