By Nahuel Ribke
Exploring the transition of celebrities into institutional-electoral politics, the ebook argues that many insights built by way of style theorists should be hugely instrumental to appreciate the fame politics phenomenon. It analyzes the old and cultural specificity of star politics because it advanced via various nations and cultures.
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Extra resources for A Genre Approach to Celebrity Politics: Global Patterns of Passage from Media to Politics
In this chapter I analyse the astounding success both father and son had in converting their media exposure into electoral and political power, emphasizing the gradual but no less coherent construction of their media personas through the various genres in which they have dabbled. According to David Marshall, the celebrity narrative reflects the encounter between capitalism and democratic discourses. Celebrities, like comic book superheroes, are supposed to appear in an unpredictable Yair Lapid: Converting Media Capital into Political Power 35 form.
In this sense, we can understand some of the scandals and controversies surrounding their parliamentary work as attempts to maintain or increase their media capital by keeping the media’s attention firmly focused upon them. The huge numbers of Russian-speaking immigrants absorbed into Israel since the 1990s have changed the Israeli electoral map significantly, creating an acute clash between new and old political parties in their scramble to gain the immigrants’ support. It seems that within this particular political environment, the former models became highly attractive assets with which to seduce voters from the FSU.
Mother is the scary one at home! Yair, you are the nicest and most good-hearted person I know, and yet you practice Thai boxing; you enter the ring and beat the hell out of other people. How is it that you manage to combine these things? Television is a Thai boxing ring, and private life is a man’s own life. So, is it a game that you play? It’s not a game. When you enter the ring for boxing, that’s not a game, it’s the real thing. It’s something else, it’s not schizophrenic; these are different arenas, and I think most politicians play in both arenas.
A Genre Approach to Celebrity Politics: Global Patterns of Passage from Media to Politics by Nahuel Ribke